by Rob Murchison
CRE Tech is complex, but you are not free to abandon it because you don’t understand it.
In today’s rapidly evolving landscape, the intersection of technology, data, and AI within building technology can indeed seem overwhelming. The sheer volume of new tools, platforms, and innovations can make it difficult to know where to start or how to navigate this complexity, especially during budget season. However, it’s important to acknowledge that while you may not be expected to fully grasp every intricate detail or solve every tech-driven decision independently, opting out or ignoring these advancements isn’t viable.
Why You Can’t Abandon It:
- Technology as a Competitive Advantage: Technology integration in CRE building management is no longer a luxury—it’s a necessity. Ignoring it because of its complexity can disadvantage you and your assets. Competitors who embrace and understand these tools will likely surpass others who don’t acknowledge the benefits of operational efficiency, tenant satisfaction, and overall asset performance.
- Collaboration is Key: You don’t need to be an expert in tech to make informed decisions. Leverage the expertise around you—whether it’s internal teams, external consultants, or CRE technology experts like Intelligent Buildings. Collaborating with the right experts allows you to harness the power of technology without being bogged down by the complexities.
- Adapting to Change: The CRE industry is facing an inevitable shift toward smarter buildings and more sophisticated technology. Avoiding these changes because they seem daunting only delays the inevitable. By gradually immersing yourself in this new reality, even if it’s just by learning the basics and asking the right questions, you position yourself to adapt and thrive in this new tech-enriched environment.
- Lifelong Learning: Continuous learning is essential in an era where technology is constantly evolving. Approach technology and AI not as insurmountable challenges but as opportunities to expand your knowledge and enhance your decision-making. Embrace a mindset of curiosity and openness, and you’ll find that complexity becomes less intimidating over time.
- Leadership in Uncertainty: True leadership isn’t about having all the answers—it’s about guiding your team and your assets through uncertain and complex situations. By engaging with technology, even when it feels outside your comfort zone, you set an example of resilience and forward-thinking that can inspire others in your organization to do the same.